My name is Darren Riches and I’m a Surrey based web designer and SEO consultant that helps businesses create successful websites. I’ve been creating websites since 1999 and have run a web design agency called Darrobric since 2010.


My approach to business is professional, yet friendly and relaxed. I’m a firm believer in keeping things simple. I avoid all unnecessary industry lingo and acronyms, instead, I talk and write in plain English which is easy to understand. When you work with me, it’ll be like working with a friendly member of your own team.


Over the last 20 years, as a web designer, I have helped to created hundreds of websites across a wide range of industries. I’ve helped all types of businesses including schools, solicitors, photographers, consultants, builders, roofers, recruiters, retailers, sports teams, manufacturers, inventors and even a nudist club too!


I’m based in Surrey and have clients in Reigate, Redhill, Oxted, Godstone, Dorking, Leatherhead, Ashted, Guildford and Farnham and everywhere in between. I’ve got lots of clients in London and West Sussex too.



Strangely, the story begins on a games console called the Sega Dreamcast way back in 1999. This cutting edge games console not only allowed online gaming, but it also had access to the Internet for general browsing…



It’s good to talk, so send me an email or give me a call and we can discuss your project.


+44 (0) 1737 886 996



I have a wide range of web design skills and experience.

I can help you design a website, develop a website or a combination of both. I work directly with businesses and I also work on behalf of graphic designers and marketing agencies.


I can help you create a new brand or inject life into an existing brand. My work ranges from designing logos and brands to helping to set guildlines and brand direction.


I can help you get the most out of your website online by ensuring it gets found and delivers the results you want. This work can be on a consultancy basis or I can help to carry out all the work.


I can help you with everything else. If you need advice or help on weighing up all your options, then I can work with you on a consultancy basis. This can be as a one off or on an on-going basis.



Below is a small selection of the websites that I’ve worked on recently.
3D Financial Planning

Reigate, Surrey

Taketime website

Reigate, Surrey

Samantha Hamilton-Stent website
Samantha Hamilton-Stent

Reigate, Surrey

Pool Schools website
Pool Schools

Reigate, Surrey

Kharisma website

Reigate, Surrey

Adela Stingaci website
Adela Stingaci



Below are some snapshots of the improvements I have made to websites. I have plently more examples should you wish to see them.

LWR Fitness

Increase of website traffic

Percentage increase of visitors to the website between 01/01/2015 – 31/12/2015 and 01/01/2016 – 31/12/2016.


Increase of listeners

Percentage increase of plays and downloads between 01/08/2018 – 31/12/2018 and 01/01/2019 – 30/06/2019.

Roxy & Jack

Increase of website traffic

Percentage increase of visitors to the website between 01/01/2016 – 01/06/2016 and 01/01/2019 – 31/06/2019.


Increase of website traffic

Percentage increase of visitors to the website between 01/01/2018 – 31/06/2018 and 01/01/2019 – 31/06/2019.

Jeremy’s Home Store

Increase of online sales

Percentage increase of online shop sales between 01/06/2016 – 31/06/2016 and 01/07/2016 – 31/12/2016.

Furzefield School

Increase of website traffic

Percentage increase of visitors to the website between 01/01/2017 – 31/12/2017 and 01/01/2018 – 31/12/2018.



Below are some of the recent comments I’ve received.

“…Darren is always at the end of the phone to make the changes that we are constantly throwing at him and he handles everything in a courteous, professional and charming manner…”

Liz Willis – Leatherhead, Surrey

“…Darren asked great questions to understand my business needs, and he continually suggested creative and practical ideas…”

David Thompson – Redhill, Surrey

“…Thanks for giving me so much advice, thanks for explaining everything so clearly and thanks for completing at the time you said you would…”

Ryan Slessenger – Wallington, London

“…He is ahead of the game and knows more than any other web designer I have ever worked with (and from working in the media for years I worked with lots in London)…”

Lucy Wyndham Read – Farnham, Surrey

“…He has been so helpful and patient and nothing appeared to be too much trouble…”

Jane Reiman – Reigate, Surrey

“…Darren is an extremely efficient web designer and always helpful, he is excellent at explaining technical issues in a simple way that even we can completely understand…”

Sarah Gilbert – Barnes Green, London

“…Making a daunting task simple and straight forward, with clear communication, competitive pricing and professionalism from start to finish…”

Anne Banks – South Bank, London

“…Darren remained professional, technically knowledgeable, approachable and very calm throughout the whole process, he smashed the original deadline and came in on budget…”

Cindy Kirkland – Tadworth, Surrey

“…Once it was published and I needed some additional technical support he went above and beyond what I expected…”

Samantha Hamilton-Stent – Reigate, Surrey

“…We were rather daunted at the beginning and you have made the process fun and accessible…”

Helen Boddy – Reigate, Surrey


Below are a few quick-fire questions and answers.

In larger web design agencies, there are people who are ‘web designers’ and they focus on the designs, layouts and all the visual bits that are part of a new website. Then there are people who are ‘web developers’ and they take the design created by the designers and use code to build the websites.

In smaller agencies, a web designer can sometimes be positioned in between a designer and a developer, but still call themselves a web designer. That’s exactly what I am, I design websites and then I build them.

I work in offices based in Reigate and Horley, both in Surrey. I have clients all across the county in the neighbouring counties of West Sussex, Kent and London too.

Yes, I work as a freelance web designer for various graphic design, web design and marketing agencies.

If you have a new web design project that you need help with, I can come on board and be a part of your team and help you.



A new project can seem daunting, so I’ll help answer all your questions. Drop me an email, give me a call or complete the contact form and we’ll have a chat.

Let me know if you’re located in Surrey and then we can meet up.